Adam is Banging the Drum for Cumbrian Businesses
Adam is Banging the Drum for Cumbrian Businesses
Business Crack – the home of business news and analysis in Cumbria.
The team behind news website Cumbria Crack has launched an exciting new business platform.
Business Crack is the place to go for all the latest Cumbrian business news, with expert insight and analysis fromlocal business figures. The new website is now live at www.businesscrack.co.uk
A number of the county’s leading businesses and organisations are supporting the new platform as partners;providing regular updates and analysis on the latest news from the local business world.
They include Armstrong Watson, University of Cumbria, Butterworths Solicitors, Cumbria Chamber of Commerce, Britain’s Energy Coast Business Cluster (BECBC) and Lloyd Limited.
The website features exclusive original content, including interviews, profiles, analysis and expert opinionfrom business leaders. The site aims to cover all aspects of business news – from nuclear to hospitality, tourism to manufacturing and everything in between.
Business Crack is part of the Barrnon Media group, which publishes weekly titles the Cumberland and Westmorland Herald and the Keswick Reminder and is also home to Cumbria Crack, with headquarters in Penrithtown centre.
Business Crack’s editorial content is led by journalist Adam Lewis, who joined Barrnon Media in April.
Before joining Business Crack, Adam worked for several years in local government corporate communications and as a production journalist for ITV News. He has also been a freelance feature writer for regional and national newspaper and magazine titles.
Adam said: “Business Crack will be a huge asset to the business community in Cumbria and help connect businesses across all sectors with new audiences and customers.
“I love telling stories and meeting people. My aim is to cover the full spectrum of business news – fromindependent traders all the way to the biggest corporations that operate in the county.
“I have already interviewed some extremely passionate local business owners and I can’t wait for people to read what we have been working on.
“There is no other platform like this, and I am proud to be part of the team behind this fantastic new project.”
Sarah White is Barrnon Media’s advertising director. She said: “This is a huge moment for the business community in Cumbria.
“Business Crack is the home of the latest news, analysis, insight, opportunities and more from the 23,000 businesses in Cumbria.
“Local experts will provide reaction to the latest national and global trends and how they impact business here in Cumbria.
“In terms of advertising and sponsorship, Business Crack will build on the 500,000 unique visitors which Cumbria Crack attracts each month, giving businesses a huge potential audience that is engaged with their content and news.”
Stephen McCullough, partner, head of marketing & business development for Armstrong Watson, said: “We are very excited and proud to announce our new corporate partnership with Barrnon Media and the creation of the new Cumbria Business Crack platform.
“When we first met with the team at Barrnon, we realised that their already extensive audience reach across Cumbria could be beneficial to Armstrong Watson for our B2B profile and messaging, we were convinced that this could be a fantastic opportunity to create something new and unique for local and regional business.
“This exciting new business platform with unrivalled county wide audience reach, will provide a truly independent voice for business across the whole of Cumbria.
“We are confident, along with the team at Business Crack, this new regional business platform will grow to be the leading, trusted voice for the business community.”
The University of Cumbria’s director for the institute of business industry and leadership, Karen Hadley said: “The University of Cumbria is excited to be partnering with Business Crack as they launch this new platform to support the business community.
“As the anchor institution for Cumbria, we work closely with businesses, co-creating approaches, content and solutions which meet our student and stakeholder needs.
“We look forward to being part of this exciting new venture.”
John Marston, dealer principal of Lloyd Ltd Penrith, said: “We are excited to be one of the first partners on board with Business Crack.
“It is an excellent opportunity to showcase the scope of our business to a wider audience across the region and also for us to learn more about the exceptional companies we have in this area.”
Jonathan Bell, dealer principal at Lloyd Ltd Carlisle, said: “Lloyd Ltd is known for our support for the agricultural sector but we also cover machinery for construction, groundcare and domestic lawncare applications too.
“Being able to reach a wider audience through a local publisher as well-known and respected as Barrnon Media Group is ideal for us and we are looking forward to working with them as they grow the Business Crack platform.”
The first wave of content includes in-depth analysis of a West Cumbrian manufacturing business, interviews with tourism and hospitality business owners, profiles of leading manufacturing firms and much more.
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