RAISE A GLASS: Cumbria Distilling Co. invites early investors!
Raise a glass to growth: Cumbria Distilling Co. invites early investors
From national awards to national expansion — the proudly independent Cumbrian spirits brand is scaling up and seeking bold backers.
by Stephen Murphy
Cumbria Distilling Co., the bold, independent spirits brand forged in Cumbria, is now raising investment, offering a rare ground-floor opportunity to back a premium National Award-Winning British spirits company on the brink of a breakout.
Originally founded by Paul Carruthers, the business brought in Mike Little to drive it forward, and he has certainly done just that.
Mike Little — a seasoned spirits producer and industry operator with over a decade of experience, a proven track record, and a serious eye for brand and flavour knows the industry inside out, and under Mike’s watch has seen Cumbria Distilling Co, take not one but two national awards, including the overall UK Best Flavoured Gin 2025 & 2nd Place Best Flavoured Gin under the citrus category.
Under Mike’s leadership, Cumbria Distilling Co. has transformed from a small-batch operation into a fully equipped production house with a standout portfolio, with over 78 outlets already stocking and selling Cumbria Distilling products, from hotels, bars, pubs, gift shops, and many more outlets on the horizon across Cumbria and further afield.
Mike said,
“We have a solid customer base, which is growing week by week, and we have a brand ready to scale. There’s no celebrity gloss or corporate fluff — just obsessive focus on flavour, quality, and design that cuts through, which is already proving to be a real hit.
“Our packaging has always been central to our branding, our current quirky bottle design which features herdwick sheep and ospreys was a huge success, on the back of that, we are now working on other designs such as our bespoke-moulded bottle — designed to elevate shelf presence and cement the brand’s position as a premium, ownable British spirits name.
“This upgrade is a cornerstone of the investment strategy and a long-term brand asset in its own right, alongside exceptionally crafted spirits. You know the saying ‘it’s what’s inside that counts’
“We’ve done the hard yards,” says Mike. “The spirits are award-winning. The stock’s ready. Now we’re expanding our team, our routes to market, and the next level of brand visibility — and we’re looking for partners who want to help make that happen.”
The investment will power:
→ Launch of a ready-to-drink G&T can range using Cumbria Distilling Co.’s signature spirits
→ National rollout of award-winning gins and vodka
→ Entry into the non-alcoholic spirits market with flavour-first innovation
→ Strategic hires in sales and marketing to unlock rapid growth
→ Export development, across the continent and beyond.
Proudly forged in Cumbria, with strong regional roots and a no-nonsense British identity, Cumbria Distilling Co. has already proven itself to industry leaders — and this next phase is set to take things up a gear.
So buckle up, buttercup, and get set for the ride of your life! Investors should act now.
For pitch materials, sample requests, or a direct chat with Mike, get in touch.
Email: [email protected]
Tel: 07756 900416
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