The Rum Story create specialty products with Jeffersons Rum
The Rum Story are joining forces with Cumbrian food producers to create speciality products from their own award-winning Jeffersons Rum.
Home of the world-famous rum, the Rum Story’s luxury gift shop Jeffersons, is renowned for its commitment to local producers. Set in the original Jefferson’s wine shop on Lowther Street in Whitehaven, it is a cavern of local and artisan goods, specialising in quality food and drink and unique gifts. It is a must for anyone looking to keep it in Cumbria this Christmas.
However, this year they have gone one step further. As the festive season approaches, The Rum Story have been working with a number of local food producers to create exclusive new product-lines made from the award-winning fine dark spirit.
Cumbria’s Wild and Fruitful have created a range of preserves, including Black Rum Jam, Caribbean Marmalade and Whitehaven Rum Chutney; Romney’s of Kendal have made Rum and Raisin and Rum Butter flavoured fudge; meanwhile Hawkshead Chocolate Company have come up with some spectacular Jefferson’s Rum Chocolates. Think smooth layers of rich, creamy filling finished off with a crunchy top.
“It’s all locally sourced and locally made, using our Jeffersons rum,” explained The Rum Story’s Nadia Hoque. “With us being a local business ourselves, we want to use local produce because it’s a positive thing within the community and it’s also something people look for now.”
She added: “We’ve had really positive feedback and the staff themselves love the products.”
The Rum Story are now hoping to expand their offering and to work with more Cumbrian food producers, for the benifit of both local businesses.
“We want to work with more local companies to create more products using Jeffersons Rum,” Nadia continued. “At the end of the day it puts our brand out there as well as other local brands, so both sides are being promoted.”
All of the new products are available to buy in the Jefferson’s gift shop now, along with an array of other food, drink, giftware and confectionary from some of Cumbria’s finest producers. In addition they also offer a selection of hampers, ready-made or made-to-order for that perfect Christmas gift.
Jefferson’s is open Monday to Saturday, 9am – 5pm. For more information, contact 01946 592933 or visit www.rumstory.co.uk
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