Monster Savings to be had at the Award-Winning Beacon Museum this summer
Monster Savings to be had at the Award-Winning Beacon Museum this summer
The Beacon Museum in Whitehaven is expecting a summer boost thanks to The Beacon’s Carboniferous Monsters exhibition, which opens on 18 July and with the government slashing VAT on family tickets for visitor attractions, this means there’s never been a better time to visit Cumbria’s Small Visitor Attraction of the Year, which is also celebrating 30 years of being awesome!
From now and throughout the school holidays until 1 September, VAT has been cut from 20 per cent to 5 per cent on admission to theme parks, zoos and museums like the Beacon.
“In today’s climate with regards to the cost of living, being able to pass on a saving to the customer is perfect.”
“Our price point is very competitive – we’re one of the lowest in the area. So I think we’re very competitively priced as it is, but any cost reduction that you can pass on is fantastic.”
The West Cumbrian attraction will be using the flexibility of its online ticketing platform, fellow Cumbria-based TryBooking, to help make the price changes, having already seen increased visitor numbers, improved efficiency and a smoother experience for customers since its introduction.
The museum, which celebrates its 30th anniversary this year and was crowned Small Visitor Attraction of the Year at this month’s Cumbria Tourism Awards, introduced TryBooking after identifying the need for a more modern way of managing admissions, workshops and events.
Heather Holmes, Customer and Visitor Experience Manager at the Beacon
Heather said: “When I took over the Beacon about five years ago, the challenge that was quite obvious was that we didn’t actually have a booking system. It was very antiquated; every transaction was completed over the phone, which then led to loss of income as customers could not get through to speak to a member of the team.
“When I first came into post, phones were constantly ringing, queues were going out the door, and the customer experience was not where we wanted it to be.”
Joan Lind, MD of TryBooking, said on these occasions she often thought of the behind-the-scenes team who her company was ready to help.
“When a change like this happens,” she said, “my mind goes to the operational side: the people updating ticket prices, the staff adjusting processes, and the managers trying to fit another project into an already packed summer schedule.
“From managing seasonal pricing changes to creating different ticket types, including family bundle tickets, our platform is designed to support teams, not create more work for them.
“Anything we can do to reduce the admin burden and give teams one less thing to worry about is a win in my book.
“I’m excited to see how attractions make the most of this opportunity over the summer. Here’s hoping it means more families discovering brilliant museums, heritage sites and attractions that may not have otherwise visited.”
For more information about all of the upcoming events over the summer holidays, head to https://thebeacon-whitehaven.co.uk/
To learn more about what’s happening, follow Cumbria Guide on our social media
Share It:
