See sense, save money with RTU Optical, Carlisle
RTU OPTICAL
See sense, save money…
by Stephen Murphy
RTU Optical is a thriving business offering glasses, frames, lenses, and repairs, often saving customers 30 to 50 percent compared to traditional opticians.
These savings, combined with exceptional service, have kept RTU Optical going strong for 23 years.
So, what makes RTU so popular and one of Carlisle’s best-kept secrets? Owner, Ian Bird, told us, “With around 59% of the UK population wearing spectacles, most people assume they must purchase their glasses directly from the optician who provides their eye test. But that is not the case, and that is where RTU Optical steps in.”
“The law was changed a few years ago, so people can have more free choice when choosing their glasses, so once you have a prescription in hand, it’s up to you where you get your glasses from.”

Ian offers a refreshingly flexible service designed to give customers control over their eyewear.
Ian said, “We don’t do eye tests, so simply bring in your prescription and either choose from RTU Optical’s wide selection of in-stock frames, or bring your own frames, or you can buy your frames off the internet and bring them to me and have your prescription lenses fitted into them.”
This freedom not only allows customers to match their eyewear to their personal style, but can also save them 30% to 50% compared to standard optician prices, due to Ian’s low overheads and being independent.
The high level of service at RTU Optical is one of the key reasons Ian’s business has thrived for over two decades. He puts his long-standing customer loyalty down to one thing: “I think it is down to our service and my honest approach; I’ve been known to be brutally honest ”
We shared a video on our socials when we caught up with Ian; the comments section says it all really…
“My husband and I have been going to Ian for quite a few years now, he is honest, reliable and very fair priced. Great choice of spectacles. Have recommended him many times to friends, family and even strangers.” – CATH JENNINGS
“Excellent service, wouldn’t go anywhere else.” – LEE CARSON
“Wonderful service, would highly recommend them.” – GILL MULVEY
“He’s an absolute legend, can’t recommend him highly enough.” – BILLY DRYSDALE
“Just had some glasses and was very pleased with the service, it’s my first time, but my wife and mother have been with him for over 20 years.” – MICHAEL HAYTON
“The best and most reliable Optical professional in Cumbria.” – PETER CHARLTON
“Got my last two pairs of glasses there. Great selection, great service and will go next year when the prescription will probably change!” – ALLISON O’NEIL
For many people who wear glasses every day, eyewear is about more than just function. They want frames that suit their personality and make them feel confident. Unfortunately, the stylish, high-quality frames often seen in national opticians often come with price tags that are simply out of reach for many of us.
RTU Optical provides a perfect alternative. Customers can pick the exact frame they want, whether purchased elsewhere or already owned, and Ian will fit lenses made precisely to their prescription. It is a simple, cost-effective way to get the glasses you love without the inflated price tag.
So, if you’re in the market for glasses that look good, fit your style, and don’t break the bank, head to RTU Optical, Parkhill Rd, Kingstown, Carlisle. It’s the place to visit.
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