It’s Wine O’Clock!

By Gerard Richardson MBE

 Life really is too short to drink poor wine.

 It’s easy to fall into the trap of buying sub £5 a bottle wines to save cash but is it really good value? Yeah, I know what you’re thinking, he’s a wine merchant so of course he will say no but for once in my tall tale telling life, I’m backed up by facts as well as experience.

At a fiver a bottle, less than ten bob is actually spent on the liquid because of bottles, packaging, staff and taxes but as a lot of these are relatively fixed, the amount jumps dramatically the higher you go. At a tenner, you get six times the amount spent on the liquid and that jumps to a whopping 16 times at £20 and for those sceptics among you, trust me, once you go for a tenner, you can’t go back.

Wine of the month:

Chocolate Box Cabernet, Australia. Rich, velvety and packed with fruit. £16.99


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