£100,000 up for grabs in new app competition

A Cumbrian business has launched a new competition offering the chance to win a share of £100,000 for the most innovative app ideas.

As part of the prize fund, Carlisle-based app and web development company, Fika Apps, will be developing the winning concept for free.

The competition, Pitch Fika, is open for entries until 3 March and will be searching for viable and innovative app ideas for both profit and non-profit.

Picking the final five Pitch Fika entrants will be a panel of experts that include Cumbrian entrepreneur and BBC’s The Apprentice candidate, Rebecca Jeffery, and CEO of Simply Good Food TV app, Peter Sidwell.

With eleven members of The Panel, including Rachel Davis from marketing app Hurree, Stuart Frank, CEO of conversion software Wishloop, and Grant Smith, partner at Armstrong Watson partner, the aim of the competition is to seek out and support ambitious businesses and individuals with their app ideas.

The competition finalists will be invited to a Dragon’s Den style pitching event in Carlisle later this year where they will present their app proposals to the final judges

Jonathan Lowe, founder of Fika Apps, said: “Pitch Fika a fantastic opportunity for anyone that’s ever thought ‘there should be an app for that.’

“Whether it’s an app that could revolutionise your business, something you’ve already started working on but want to take to the next level, or it’s still only an idea you’ve scribbled down – this competition is for you.

“I’m delighted to have Armstrong Watson, Burnetts, Hurree and Wishloop on board as sponsors and I’m super excited that Fika Apps has this chance to help anyone with a passion create the perfect app for their industry.”

After entrants submit an online application, which includes using a uniquely designed pricing tool to estimate app development costs, a team of innovators and industry insiders will determine a shortlist of 25.

The individuals, businesses or teams behind the five best app ideas, as chosen by The Panel, will be invited to attend a workshop to perfect their pitch ahead of presenting to the judges.

Michael Walby, corporate partner at Burnetts and a member of the Pitch Fika panel, said: “Burnetts is delighted to be involved in Pitch Fika, and we are very much looking forward to seeing the entries

“Our guidance on the legal side will hopefully assist those taking part to develop their app ideas into successful products.”

The £100,000 prize includes a support package from all four sponsors, as well as app development credit with the Fika Apps team.

Pitch Fika is open for entries until Friday, 3 March. The final Pitch Fika judges will be announced later in the year. For terms and conditions, the full panel line-up and details of how to apply visit http://www.fikaapps.com



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